Ultimate Guide to Creating Content Topics to Gain Clients for Your Freelance Business!
Any research online will tell you that business blogs are essential for any business, whether big or small. And there are many reasons why businesses are incorporating a blogging strategy into their business.
Here are 10 powerful reasons why they are doing so, along with the results that businesses are getting by blogging consistently week after week.
Blogging Can Help Your Business in these Ways …
- Showcase your expertise
- Attract and gain new clients and customers
- Allow you to make more sales
- Interact with your ideal customer to better understand them so you can serve them better
- Gain recognition in your industry
- Credibility booster (especially if coupled with guest blogging)
- Create opportunities for your business independently and collaboratively
- Gain feedback from your prospective clients so you can better understand them and serve them better – meaning newer or improved services and ultimately broadening your revenue stream.
- Share more about you, building greater trust and loyalty from your ideal client
- Builds greater confidence in what you do
As a freelance service provider, it’s evident from the above results, that a blog can be a powerful tool to grow your business!
However, over the years, the game of blogging has changed. Gaining the attention of readers is harder. It’s become a serious part of business. And as a business owner, if you don’t approach blogging the right way, you’re doomed to fail.
Luckily, you’ve arrived here! I’ll help to remove any procrastination, frustration or uncertainties you may have about business blogging. I’ll show you how you can use it to grow your business, as well as provide you with exact content topics you can use to keep you feeling positive (as if you have your own personal assistant) working for you to help grow your business!
You’ll discover how blogging can work for your business just as well as it has for many others. After all, blogging is a proven strategy that’s growing businesses worldwide!
Not yet convinced?
Check out these blogging statistics!
- Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (Source: Tech Client)
- 77% of Internet users read blogs. (Source: The West Program)
- Internet users in the US spend 3x more time on blogs than they do on email. (Source: Hubspot)
- The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Source: Hubspot)
So, the more indexed pages you have in the search engines, this increases your chances of having your ideal clients find your business. And inbound links are equally as important because the search engines view more inbound links as your site having more authority! And the more authority a site has, this increases the chances that your prospective clients and customers will more easily find you online due to the fact that your site will be listed in the top search results!
- Using images in your blog posts gets them 94% more views. (Source: Jeff Bullas)
- Blogs that post daily get 5X more traffic compared to those that don’t (Source: Social Media Examiner)
- Blogs are trusted sources of information and advice say 81% of US online consumers. (Source: BlogHer)
- 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: Hubspot)
- Once you write 21-54 blog posts, blog traffic can increase by up to 30%. (Source: TrafficGenerationCafe)
- 96% of B2B buyers want content from industry thought leaders. (Source: 2016, Demand Gen Report)
- 68% of consumers are likely to spend time reading content produced by a company they are interested in. (Source: The CMA)
- Small businesses that blog get 126% more leads than small businesses that do not blog. (Source: Think Creative)
- 61% of US online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
- 75% of HubSpot’s blog views and 90% of blog leads come from old posts. (Source: HubSpot)
- Quality content, regular publishing, good design, and an established social media presence are ranked as the four highest factors determining the credibility of a blog. (Source: Social Marketing Writing)
- 78% of consumers believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
If you’re not yet convinced by these incredible stats, I don’t know what other way there is to convince you. But as you can see, it is clear that blogging is a critical marketing strategy being used to bring in business for the most successful businesses. That’s why they are gladly investing more into it!
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Finding New Clients
Now, as a service provider, you know how time consuming it is to find new clients once a project is complete. It’s a feast or famine game for many. However, this is not the way to run your service. You need to be more proactive and use not only the skills you have, but you also need to use the resources and tools available to you while strategically planning your next move.
What’s your next move?
It’s getting a new client – especially if you’re just starting out.
How do you do this?
Well, your blog can do this for you! And if you don’t have a blog, you need to start one now. But with any blog, you have to be sure that your content is meeting the needs of your readers. And your reader focus should be on prospective clients. Couple that with showcasing your knowledge in your area of expertise and voila! You’ve got content that’s going to compel and attract your ideal client to learn more about you and the services and products you provide!
I know what you’re thinking…
How the heck am I going to find time to write blog posts on top of doing client work? It’s simply too much!
Well, I’m here to help.
The Best Blog Topics to Gain Clients
As a service provider –whether that be a web designer, graphic designer, social media specialist or writer etc., determining what you’ll write about can sometimes be a challenge. What do you write about?
Well, all you have to do is to think of your client-base.
- What types of topics are they searching for online when it comes to the service you provide?
- What types of questions do your clients ask once they’ve hired you?
- Think about what your client/customer gains by using your service?
By thinking about these types of questions, and where your customer is in their journey, this will give you lots of ideas. So consider these things as a place for you to start.
For example, if you’re a freelance content writer, focus on the types of problems and needs people hiring you would have.
So, let’s say you’re clients are small-business owners. Make sure that the blog content your creating is specifically targeted to their needs.
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What are small-business owners looking for?
That’s what you write about.
For example, some great topics could be:
How to Hire the Right Writer for Your Business
7 Mistakes Small Business Owners Make When Hiring a Writer
Website Planning Guide for Small Businesses
Writing Website Content to Drive Customers to Your Business
7 Business Blog Writing Mistakes Small Businesses Make (Avoid these 7 Content Mistakes on Your Business Website)
10 Blog Post Ideas for Your Small Business
The Consequences of Poorly Written Blog Posts
Why Every {Your TM} Needs to Be Using {Your Service}
10 Surprising Business Blogging Statistics to Inspire You to Blog
Choosing the right keywords for your blog (Choosing Blog KW to Gain Clients)
Guide to creating content for your blog
Newsletter/Blog Content Ideas to Engage Your Readers
You see how useful these topics can be for a business in need of a writer for their online marketing and marketing collateral!
Now, let’s look at a Graphic Designer…
What types of things are their prospective clients looking for? Well, if you think about each of their services offered, you need to address the needs of each client.
So, let’s say a graphic designer also offers logo design as one of their services.
Some excellent choices for article topics would be:
7 Things to Avoid Doing When Designing a Logo for Your Business – By creating a list or better yet, a checklist of what a business should avoid doing and focus on when having their logo designed, this type of content would attract your ideal customer by showing you’re an expert at what you do. Since you’re providing knowledgeable insights in your field, it makes prospective customers feel more at ease and more inclined to want to hire you. That’s why the right content is so critical to your success in gaining new clients who trust you and want to work with you.
How to Choose the Best Font for your Business Logo – this article will explain how critical font choices are in logo design and how your business is perceived. The wrong font choice could affect sales and give prospective customers the wrong impression of your business. This could greatly affect a businesses bottom line.
How to Choose the Right Logo Designer to Design Your Business Logo – after all, everyone wants a professional who knows what they’re doing and can produce great results!
Do you see the types of topics I’m creating? These topics are addressing the needs of businesses in need of a logo design, simply because the topics are solving the problems and addressing concerns of their market. Every business wants to have a professional logo designed for their business that is going to work best for their business and overall business brand. A good designer can do this. So, if you’re looking for topics for your blog content, focus on creating content that speaks directly to your ideal client.
**{Click here for a checklist to ensure you’re creating the right content for your blog. Know the right questions to ask…}
As you can see based on the above stats and insight; having a blog is critical to your business growth and success. If you don’t already have one, start today!
By strategically creating content topics centered around meeting the needs of your prospective clients, you’re allowing them to find you more easily. This allows you to leverage your efforts more effectively, and ultimately have your ideal customer find your business.
A consistently maintained blog continues to bring visitors to your site, with less active effort on your part as time goes on.
A blog is one of the best investments you can make for your business!
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** Need help starting a blog for your service business?
Grab your list of 21 blog topic ideas to help you start getting clients today, along with a Checklist for creating the right blog content!
Completely FREE Today!
21 Blog Topic Ideas for Graphic Designer
21 Blog Topic Ideas for a Content Writer
21 Blog Topic Ideas for a Social Media Specialist
21 Blog Topic Ideas for an SEO Expert
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