Are you a photographer looking to gain more visibility in your industry?
Are you putting your business front and center online? Do you have a blog featuring your photography work, but still not getting visitors willing to hire you today?
Are your prospects able to find you online?
Running your business can be hard. You have the skills and the portfolio to show for it! But you need a steady stream of clients and if you do have clients, you still need to keep marketing your business on a weekly basis to avoid dry-spells in business. But time is money! You have to meet the clients, take the photos, edit the photos etc. And we know that great work takes time! And now you have to find the time in your day to also market your business too? Yup, the top businesses do it and you need to also. After all, you have expenses and you know that camera equipment doesn’t come cheap!
If you have a blog, good on you! You know that photography blogs are critical in gaining new leads and clients. But you’re struggling to come up with content, I completely understand. It’s not easy, but it’s not hard either.
Guess what! Today is your lucky day, because I want to share some very useful tips for you that I have acquired over the years after writing for various companies in various industries. And there is a common formula, that if you focus on this and keep certain things in mind about your valued customer and the goals of your business, creating content for your blog is easy!
But you’re not a writer you say? No worries…
I’m going to provide you with the Photographer’s Content Bible so to speak… This will help you expand your reach much more easily and without the struggle in effectively communicating with your audience through your blog.
So, I’m going to now introduce you to some Photographer Blog & Website Content Ideas to Help You Grab New Clients!
According to Content+’ research, businesses that consistently update their blogs have reported 97% more leads. Their studies also revealed that blogs give sites 434% more indexed pages and 97% more indexed links. Even content savvy marketers see the value of content because 37% of them say blogs are the most valuable content type for marketing.
It does not matter whether you are an aspiring photographer or an already established one, it is evident that quality content that engages readers can drive more sales! But before we discuss content, you need to know that to start, it’s not strictly about content. It’s also about mindset. Know your goals. Ask yourself, “how many clients do I want in a week, a month”? This will help
you clarify a content plan that’s focused on your business objectives as well as the needs of your audience.
Next, craft your content. As a photographer, your natural artistic abilities must shine through in both your work and how you work
with your clients. Share your knowledge and expertise artistically by showcasing what you can offer your clients, but also look at their
needs. The best way to grab your clients and potential clients attention is to share information that is going to help them.
- What are their desires?
- What are their hopes and dreams?
- What are some of the problems they are having?
Determine how you can fix their problems and share your solution with them.
* Use these questions as stepping stones for your content.
Also, by speaking to the needs of your readers who land on your content (whether on your blog, website or on another site that
is featuring you), always provide useful, helpful information in the form of focused quality content that resonates with your readers while also making you stand out above your competitors.
For example, instead of simply talking vaguely about the amazing baby photos you take, why not also discuss how well you are with babies!
Discuss how you have a knack for calming babies when they get fussy and how you’re able to use your nurturing ways to create
stunning images that new parents adore and in less time then most photographers.
In doing so, you’re showing your unique talent!
Another great strategy is to share some case studies on your blog of some of your happy clients who have experienced this natural gift and expertise! Not only are you getting high accolades for your work, but you’re also inadvertently tooting your own horn without bragging. Your happy clients are doing the tooting for you!
Once you put yourself out there, know what you want, and share your gifts with the world by showing and crafting compelling, engaging and warm content that your audience will devour, you’re on the right road to creating a very lucrative photography business that you can be proud of.
Need content for your photography business?
Do you want to translate your content into clients?
You can do it easily!